Rastsvet trademark, which belongs to Empils, became the winner of the BRAND OF THE YEAR/EFFIE 2009 prestigious award in «Household products. Household chemicals» category. The solemn awarding ceremony has taken place in Manezh Moscow Central Exhibition Hall.
ZAO (JSC) Empils manufactures organic-soluble paints and varnishes under Rastsvet trademark: paints, enamels, primers, varnishes and solvent. These products are in demand in a mass price segment and open up ample opportunities of painting various surfaces for the clients.
BRAND OF THE YEAR/EFFIE is an annual distribution of awards for the most successful projects in the field of brand construction in the Russian market. Having started in 1998 with the view of promotion of modern instruments of market activity in Russia, the BRAND OF THE YEAR became a significant award for the companies aimed at leadership in the market, irrespective of business branch.
Since 2001 the BRAND OF THE YEAR/EFFIE, the Russian national award in the field of brand construction, is included into international system EFFIE – the most reputable world award in sphere of effective marketing communications, awarded in 33 countries. The BRAND OF THE YEAR/EFFIE evaluates the projects implemented in the Russian market, guided by the requirements to effective marketing strategies all over the world.
Success at the BRAND OF THE YEAR contest is not the first for Empils. Oreol trademark, also belonging to Empils, won the BRAND OF THE YEAR 99, BRAND OF THE YEAR/EFFIE 2001 and BRAND OF THE YEAR/EFFIE 2002 awards.
In the picture: Empils’ Marketing Director Dmitry Altukhov with the BRAND OF THE YEAR/EFFIE 2009 award.
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